Monday Morning Memo

Monday, March 2, 2020

Tampa General Hospital to construct new medical campus on Kennedy Boulevard

Tampa Bay’s largest hospital has filed plans for a new medical campus near downtown Tampa.

Tampa General Hospital filed plans with the city to build a rehabilitation center at 1307 West Kennedy Blvd. Plans show two building structures, one eight stories and the other five, along with a five-level parking garage that would be on 9.6 acres. The property is near the University of Tampa’s campus and Oxford Exchange.

The plans would allow the Davis Islands-based hospital to expand its reach into the downtown patient pool and offer care in a more modern facility and convenient location.

“The hospital use is currently envisioned to focus on in-house physical rehabilitation but may also include other typical hospital services. A freestanding emergency room use may be developed prior to the construction of the more intensive hospital use,” according to the technical memorandum for the project dubbed TGH Rehab Campus.

Florida Health Sciences Center, which does business as Tampa General Hospital, filed a letter of intent last year with the Florida Agency for Health Care Administration in its February batching cycle seeking approval to build a 59-bed hospital. “We have begun planning a freestanding rehabilitation specialty hospital near our main campus,” a TGH spokeswoman told the Tampa Bay Business Journal at the time.

The 59-bed facility will replace TGH’s current rehab center located on the main campus, TGH said at the time.

The rezoning hearing for the property is set for July 16.

“Tampa General Hospital to construct new medical campus on Kennedy Boulevard” – Tampa Bay Business Journal (subscription required)

City of Tampa teams up with USF for eScooter public opinion survey

Overview:  The purpose of this survey is to collect public opinions of e-scooter sharing program in the City of Tampa.

Study Staff:  This study is led by Dr. Yu Zhang, an Associate Professor at University of South Florida and the Director of Smart Urban Mobility Lab ( and supported by USF graduate students.

Study Details:  This survey is supported and sponsored by City of Tampa. The survey questionnaire asks you about your experience of using or not using e-scooter sharing,  travel behavior changes due to the program, and opinion towards e-scooter sharing program in Tampa. The survey will take no more than 10 minutes to finish.

Participants:  Anyone older than 18 years are encouraged to participate in this survey, no matter if you have used or never used the e-scooter sharing program.

Voluntary Participation:  Your participation is voluntary. There will be no penalties or loss of benefits or opportunities if you do not participate or decide to stop once you start.

Benefits, Compensation, and Risk:  There is no direct benefit for participating in this survey. However, the collective opinions from this survey will provide useful information to the City for making future decisions on e-scooter sharing program. There is no cost to participate. This survey is considered minimal risk. Minimal risk means that study risks are the same as the risks you face in daily life.

Privacy and Confidentiality: The survey is anonymous. We may publish what we learn from this study. If we do, we will not publish anything that would let people know who you are.  Anyone who have the authority to look at the original survey form must keep the information confidential.  Your personal information may be disclosed if required by law. It is possible, although unlikely, that unauthorized individuals could gain access to your responses because you are responding online. Confidentiality will be maintained to the degree permitted by the technology used. No guarantees can be made regarding the interception of data sent via the Internet.  However, your participation in this online survey involves risks similar to a person’s everyday use of the Internet. Since the survey is complete anonymous, later on if you request to withdraw your records, this may or may not be possible as the researcher may be unable to extract anonymous data from the database.

Contact Information

If you have any questions, concerns or complaints about this survey, you may contact Dr. Yu Zhang at If you have questions about your rights, complaints, or issues as a person taking part in this study, you may call the USF IRB at (813) 974-5638 or contact the office via email at
You can print a copy of this consent form for your own records.
I freely give my consent to take part in this study. I understand that by proceeding with this survey that I am agreeing to take part in survey and I am 18 years of age or older.


Water Street developer unveils high-tech marketing center and chic office space at Sparkman Wharf

If you ever set foot in Channelside Bay Plaza, it’s difficult to believe that it’s the same place where the developer of Water Street Tampa now has sleek office space and a high-tech marketing center for the urban district.

Strategic Property Partners, the developer of Water Street, on Friday unveiled the 26,000 square feet it occupies inside Sparkman Wharf, which was previously known as Channelside Bay Plaza. The marketing center mimics the aesthetic of an art museum, and the crown jewel is a 3D-printed model of downtown Tampa — 17 feet in diameter, spanning as far north as Interstate 275 and including the University of Tampa and Bayshore Boulevard to the west and Harbour Island to the south — that shows Water Street’s 28 buildings at full buildout.

With the touch of a screen, SPP representatives can highlight different aspects of downtown on the model, from the first phase of Water Street to transit routes and cultural centers. Surrounding videos can show the view from any location within the district. The target audience for the marketing center is anyone who might occupy space in Water Street, from large corporate users to retailers to condominium buyers.

The model, SPP says, is the first of kind in the world in terms of size and scale, technological complexity and the fact that it’s driven by interactive real-time 3D content.

SPP’s vision for the model, spokesman Johan Koch said, is a “lucrative tool for storytelling.” But the significance of the new office space and marketing center goes beyond selling real estate. It is the first glimpse of Sparkman Wharf’s biggest transformation yet, a large-scale renovation that’s building 180,000 square feet of loft-style office space and 60,000 square feet of new storefronts. This phase of redevelopment has also replaced the facades, giving the entire property a more modern feel.

The developer’s own offices are in space that was previously home to a portion of a movie theater, Gallagher’s Steak House and a nightclub. In December, SPP moved its 70 employees from coworking hub Industrious in the SunTrust Financial Centre to the new Sparkman space.

“We tried to bring out the industrial aesthetic of the building that was hidden by that Mediterranean facade for so long,” said Sam Stein, development manager for SPP. “The building is a structural steel building and the area we’re in — it’s always been more industrial in nature, and we’re trying to be really authentic in our design throughout the district.”

On the private side of its offices, SPP has checked just about every box on the hip urban office amenity list: an on-site gym, complete with a Peloton, kettlebells and showers; a private room for nursing mothers; weekly office happy hours; and little Instagram-worthy touches throughout, from a 14-foot papier-mâché alligator to neon signs.

Natural sponges, sourced from Tarpon Springs, are both functional and fashionable, playing into the waterfront aesthetic and also absorbing sound in lofts that in some places have 30-foot ceilings.

“In building out this space, we hoped to make it a little bit like a city,” Stein said. “It should keep your interest. You should twist and turn as you’re navigating.”

About 30 percent of SPP’s new space is public facing, from the marketing center to a cafe area, auditorium and second-story terrace. Community and events are a big focus of that portion of the space, said James Nozar, CEO of SPP.

“As we’ve always talked about, Sparkman’s been our place to experiment,” Nozar said. “It’s been a pilot place for us, we’ve been able to test out a lot of culinary talent and programming and activation. And the marketing center is going to be a great tool for us.”

“Water Street developer unveils high-tech marketing center and chic office space at Sparkman Wharf” – Tampa Bay Business Journal (subscription required)

Tampa named as one of the best cities for new small businesses

The research team at LendingTree®, the nation’s leading online loan marketplace, analyzed metro areas across the U.S. to determine the places with the most favorable conditions for new small businesses. Each area’s rate of new, small and profitable firms determined its ranking in the study, which found that small businesses in SeattleDenver and Tampa are more likely to achieve early profitability.

  • Seattle took the top spot as the best metro area for new small businesses. Seattle’s significant portion of businesses making a profit is particularly impressive – nearly 71% of firms.
  • Denver also has a high rate of firms making a profit, earning the area second place. Additionally, Denver has some of the youngest businesses in the country — nearly 36% of businesses in the area have been open less than six years.
  • Florida cities take three of the top 10 places: TampaMiami and Orlando (the state’s fourth city, Jacksonville is only just outside at No. 11). Along with No. 1 Seattle, Portland represents the Pacific Northwest in the No. 5 spot.
  • At the bottom of the listMemphis has a small pool of startups. About 28% of businesses have been operating for less than six years, one of the lower rates in the study. Bigger firms tend to dominate the Memphis business scene, as about 44% of firms take in more than $1 million in revenue and more than 10% of businesses employ at least 250 people. In an environment where large firms dominate, it may be difficult for new businesses to gain traction.
  • The Rust Belt did not fare well in our study: PittsburghClevelandCincinnati and Buffalo all placed in the bottom 15.

Top 10 Places for New Small Businesses



% of Businesses 5
Yrs Old or

% of

% of Businesses
with Revenue Less
than $1M

% of Firms with
Less than 250

















Tampa, Fla.














Portland, Ore.














Orlando, Fla.







Los Angeles







New York













To view the full report, visit


LendingTree commissioned Qualtrics to conduct an online survey of 1,281 Americans, with the sample base proportioned to represent the overall population. The survey was fielded Jan. 2-10, 2020.

For the purposes of this survey, generations are defined by the following ages in 2020:

  • Generation Z: ages 18-23
  • Millennials: ages 24-39
  • Generation X: ages 40-54
  • Baby boomers: ages 55-74
  • Silent generation: ages 75+

About LendingTree
LendingTree (NASDAQ: TREE) is the nation’s leading online marketplace that connects consumers with the choices they need to be confident in their financial decisions. LendingTree empowers consumers to shop for financial services the same way they would shop for airline tickets or hotel stays, comparing multiple offers from a nationwide network of over 500 partners in one simple search, and can choose the option that best fits their financial needs. Services include mortgage loans, mortgage refinances, auto loans, personal loans, business loans, student loans, insurance, credit cards and more. Through the My LendingTree platform, consumers receive free credit scores, credit monitoring and recommendations to improve credit health. My LendingTree proactively compares consumers’ credit accounts against offers on our network, and notifies consumers when there is an opportunity to save money. In short, LendingTree’s purpose is to help simplify financial decisions for life’s meaningful moments through choice, education and support. LendingTree, LLC is a subsidiary of LendingTree, Inc. For more information, go to, dial 800-555-TREE, like our Facebook page and/or follow us on Twitter @LendingTree.

Tampa Hillsborough Expressway Authority is Hosting a Virtual Town Hall Meeting

THEA is investing a half-billion dollars in projects over the next five years. Learn more at a Virtual Town Hall Meeting on Thursday, March 5, 2020, at 6:30pm to learn about what’s happening in our community. Register today!


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