Monday Morning Memo

Monday, April 8, 2019

Member Spotlight: Feldman Equities Hires Executive VP of Leasing and Marketing

With an eye towards the continued success of its leasing program and expansion of the company’s real estate portfolio, Feldman Equities has hired Baharea Larsen as Executive Vice President of Leasing and Marketing.

As Executive Vice President of Leasing and Marketing, Larsen will head all leasing activity for the company’s office building portfolio.  Her role will also include leasing oversight of new acquisitions.

“In Baharea we’ve found a team member who can grow with the company,” stated Feldman Equities CEO Larry Feldman. “She knows the Tampa Bay real estate market inside out and has a strong marketing background.”  Broker relationships are key in today’s real estate market and Larsen plans to capitalize on her 13 years on both sides of the bay making those connections.  “The success of Feldman Equities’ renovation and lease-up strategy speaks for itself,” said Larsen. “I’m excited to market some of the largest high-end blocks of real estate available in this currently tight Tampa Bay market.” Larsen most recently served as Vice President of Redstone Commercial, leasing a 600,000 square foot portfolio following roles at Cushman & Wakefield and Commercial Partners Realty.

Larsen and Feldman Leasing Representative Ceci Tricoli will together lease a portfolio of some of the most well-known office towers in downtown Tampa and St Petersburg.

About Feldman Equities, LLC

Over the past 30 years, Feldman Equities has developed or acquired over eleven million square feet of office and retail properties with an aggregate value in excess of $3 billion. Feldman is a “re-inventor” of the office building and specializes in turning around distressed office assets. Feldman Equities and its partners own and manage 1.9 million square feet of office space in the Tampa Bay area.

This Friday! The 23rd Annual Downtown Development Forum

This half-day event focuses on the exploration of innovative ideas in urban development and serves as a catalyst for discussion and problem solving for major urban issues. Each year, hundreds of downtown stakeholders, urban planners, developers, real estate professionals, property owners, public officials, non-profit organizations, arts and entertainment professionals, and those interested in improving downtown attend this informative and exciting event.

This year we welcome David Downey, President of the International Downtown Association, as our keynote speaker as well as HCP who will present the results of our 2018 Biennial Survey of Workers and Residents. More speakers, panelists and program details will be shared leading up to the event.



7:30 – 8:00am                      Registration and Breakfast

8:00 – Noon                          Program

Partnership Welcome >>
Lynda Remund, Tampa Downtown Partnership
Mickey Jacob, BDG Architects

Opening Remarks >>
Mayor Bob Buckhorn, City of Tampa Read more

Straight Talk >> Advocacy Updates
U.S. Congresswoman Kathy Castor (via video)
Rep. Jackie Toledo (Pending Confirmation Due to Session)
Tyler Hudson, Gardner Brewer Martinez-Monfort
As the 2019 Legislative session comes to a close, hear from “behind the curtain” on issues impacting Downtown Tampa and our region.

Opening The Door For Urban Living >> Workforce and Attainable Housing
Owen LaFave, Bank of Tampa
Brett Green, Related Group
Special Guest: Ashon Nesbitt, Florida Housing Coalition Read more
The lack of available workforce housing impacts urban centers across the country, including Tampa’s Downtown. Hear from experts in this industry as they explore the importance of workforce housing and its impact on economic development.

Downtown Lifestyle >> Biennial Survey Results
Robert Allen, HCP Associates
The Downtown Tampa of today is far different from the Downtown of 2008 when the Partnership began surveying workers and residents in the urban core. During this high-energy session, learn how perceptions have changed as these two populations react to Downtown’s renaissance.

Spinning Our Wheels >> Comprehensive Parking Plan
Joel Mann, Stantec
Is there enough parking in Downtown Tampa? The Partnership tackled this controversial topic with data, real-time counts, and compared our city with comparable growing Downtowns across the country. So, where do we go from here?

Keynote Speaker >>
David T. Downey, President & CEO, International Downtown Association (IDA)
A 20-year association professional, David is an accomplished not-for-profit leader in the community building industry. At IDA, David provides overall strategic direction and drives success toward the organization’s vision to build a world full of vital and livable urban centers. Read more.

Shopping for the Right Fit >> Viable Retail in Downtown
Danielle Evans, Don Me Now & Bubbly Barchique
Adam Harden, SoHo Capital
Special Guest: Heather Arnold, Streetsense Read more
According to market data, Downtown Tampa is ready for retail options. Experts in the field will examine national and local examples to determine the next steps potential retailers can take to ensure success in our market. A full analysis will be presented including solutions and recommendations specific to retail opportunities in Tampa’s Downtown.

Save the date, register, and tell your colleagues to join. We look forward to seeing you at this signature Tampa Downtown Partnership event!

Thank you to our Sponsors!

Hillsborough River Ralty / The Jeffries Company
University of Tampa

BDG Architects
Tampa Bay Business Journal

Tampa Hillsborough Expressway Authority
CGA Solutions

Local Leaders Luncheon with Dr. Judy Gensharft

Join us on May 8th from 11:30am to 1pm at the Tampa River Center at Julian B Park for our inaugural Local Leaders Luncheon featuring Dr. Judy Genshaft, Past President of the University of South Florida (USF) System. This engaging luncheon features local leaders who have made a significant impact on Tampa’s Downtown. Since becoming president in 2000, Dr. Judy Genshaft has catapulted the University of South Florida System to national and international prominence for student success, academic rigor, research and innovation, and economic development. USF recently was given the elite designation of “Preeminent State Research University,” becoming only the third Florida institution to earn this prestigious honor. USF was also recently accepted into the distinguished Phi Beta Kappa honor society, a sign of the institution’s growing national reputation. Hear more from Dr. Genshaft and register today!

Tampa Bay Design Week

Tampa Bay Design Week 2019 is here! Join us for a week-long celebration of all things architecture and design. We bring together designers, enthusiasts, community leaders, and citizens to celebrate and explore how design improves the quality of our lives and our community.

There will be 8 events across the city starting on Saturday, April 6th and ending on Saturday, April 13th. 3 of these will be in the heart of downtown— the Move on Marion Pop-up Party, Tampa Theatre Tour, and Public Art Stroll at Julian B. Lane Park. All of our programming is offered for free or for a nominal fee. Visit for the full lineup of events and more!

The Straz Center Announces Ticket Lottery for Tony Award Winning Play

Described by the Los Angeles Times as a “cultural phenomenon,” Dear Evan Hansen comes to the Straz Center’s Morsani Hall April 9-14, as part of Bank of America Broadway at The Straz also sponsored by the Tampa Bay Times. The production announced today that it will host a digital ticket lottery offering fans the chance to purchase a limited number of $25 tickets available per performance.

The digital lottery will begin accepting entries 48 hours prior to the first performance in Tampa and will be accepted until 9 a.m. local time the day before the performance. Fans who have been selected will be notified daily via email and can then purchase up to two (2) tickets at $25 each. The ticket lottery will continue on a rolling basis for every performance in the engagement. All entrants are encouraged to follow Dear Evan Hansen on Instagram (@dearevanhansen), Twitter (@dearevanhansen) and Facebook (@DearEvanHansen) for additional lottery news and information.

Entrants must be 18 years or older. A valid, non-expired photo ID that matches the name used to enter is required for pickup. Seat locations awarded by the lottery are subject to availability. To enter and for other lottery requirements, visit

The winner of six 2017 Tony Awards, including Best Musical, Dear Evan Hansen features a book by Tony Award-winner Steven Levenson, a score by Grammy®, Tony and Academy Award® winners Benj Pasek and Justin Paul (La La Land, The Greatest Showman), and direction by four-time Tony Award nominee Michael Greif (Rent, Next to Normal).

Declared “one of the most remarkable shows in musical theater history” by the Washington Post’s Peter Marks, Dear Evan Hansen opened at the Music Box Theatre to rave reviews on Dec. 4, 2016, where it’s broken all box office records and struck a chord with critics and audiences alike.

In addition to winning six Tony awards, Dear Evan Hansen has won numerous other awards, including the 2017 Drama League Award for Outstanding Musical Production and for the off-Broadway production, two Obie Awards, a Drama Desk Award, two Outer Critics Circle Awards and two Helen Hayes Awards. The Broadway production recently celebrated its two-year anniversary with a special donation to the Smithsonian, where the show’s iconic blue polo and arm cast will now be part of the permanent collection at the National Museum of American History in Washington D.C.

For more information about the Straz Center and its upcoming events, please visit

$28M Renovation Project of Tampa's Marriott Waterside Hotel & Marina Completed

PDSI, a premier hotel development management consultancy, is pleased to announce the completion of renovations to the 17-story, 727 room Tampa Marriott Waterside Hotel & Marina.

Strategic Property Partners (SPP) engaged PDSI to manage the renovation of portions of the Tampa Marriott Waterside Hotel & Marina as the first component in the Water Street Tampa project, a multi-use project designed to transform downtown Tampa into a vital live, work, play, and stay hub.

Given the high profile and scope of the Marriott transformation, SPP knew that it needed an exceptional team – and that team was PDSI. “We had both the knowledge and the talent to oversee the project and to address complexities that arose as SPP’s staff grew and other entities became involved in the project. Our insight led to strategic improvements to meeting spaces and public spaces that increased revenue potential, and we devised a more effective use of space that allowed the hotel to add eight new rooms, bringing significant opportunity for return on investment,” said Ralph Engelberger, CEO and Co-Founder of PDSI.

In addition to new guestroom construction and transformation of existing rooms, the fitness center was expanded and upgraded with state-of-the-art equipment and back-of-house spaces on the first floor were reconfigured to allow for the development of a new Starbucks storefront with an exterior entry along Water Street.

“The Marriott Waterside Hotel is a critical piece of SPP’s vision for the waterfront of downtown Tampa,” said Brian Mashburn, Vice President and Managing Partner in the Orlando Office. “It took courage and confidence to take on the job of executing significant changes, while driving value and staying within budget. PDSI’s ability to do so earned SPP’s trust and respect and established a mutually beneficial relationship that continues to this day.”

Source: PRNewswire

Fly Bar is Returning to Tampa’s Downtown

Fly Bar, a longtime staple of downtown Tampa, has landed just outside the central business district.

Leslie Shirah Culbreath, owner and founder of Fly, sold off the bar’s real estate on North Franklin Street last fall, promising to reopen in or around the urban core.

As Culbreath was looking for Fly’s new home, the real estate investors who bought Mise en Place’s building in the Grand Central area approached her for a property they own in St. Petersburg. Culbreath’s Hotel Bar concept, the principal of Tricera Capital figured, would be a good fit in St. Pete.

Miami-based Tricera, in a joint venture with Gianco Cos. of Tampa, acquired the historic building home to Mise en Place at 442 W. Kennedy Blvd.

“The stars aligned,” said Ben Mandell, cofounder of Tricera, and Culbreath and the group began talking about the Grand Central property.

Culbreath’s husband, Mark Culbreath, is her business partner in both Hotel Bar and this iteration of Fly Bar. It’s the fourth version of Fly; Culbreath owned two in San Francisco before opening the North Franklin Street bar in Tampa in 2006.

Fly obviously won’t be able to replicate the rooftop deck that was the signature feature of its Franklin Street space, but it is planning to have outdoor seating. Fly will occupy around 2,700 square feet on the ground floor of the building, in the western facing end that comes to a point at Grand Central Avenue and Kennedy Boulevard.

The office tenants that were on the ground floor are being relocated to the building’s upper floors, said Steve Gianfilippo, founder of Gianco Cos.

“That’s the main thoroughfare coming into downtown,” Culbreath said, “so it’s been crying for something like this for some time. With the University of Tampa being right there and this building — it’s just time for it to be brought back into the life of Tampa, with everything going on.”

This version of Fly will open for lunch, beginning at 11 a.m. Culbreath says she’s aiming for a November opening. It’ll have a modern art deco design, she said, that pays tribute to the building. Some Fly mainstays will return to the menu, but there will be new items, too.

“Every one of them has something different in nature,” she said of the different Flys, “depending on the location and where I am in my career.”

“Fly Bar will land in the Mise en Place building near downtown Tampa”Tampa Bay Business Journal (subscription required)

Jobsite and Stageworks Announce 2019-20 Seasons

Tampa’s Stageworks Theatre and Jobsite Theater have announced selections for their 2019-20 seasons, and season tickets are now available.

Jobsite Theater, which holds performances in the intimate Shimberg Playhouse at the Straz Center for the Performing Arts, took the venue as inspiration for the season’s theme. Taken from a line from Shakespeare’s As You Like It, “A Great Reckoning in a Little Room” is also a nod to the company’s commitment to producing plays from the Bard. Indeed, this season will include the frisky fairy romp A Midsummer Night’s Dream.But the season also reflects new and rising voices in American theater including Meteor Shower by Steve Martin (yes, that Steve Martin).

“Connections” is the theme of Stageworks’ season, which includes the hyperlocal Anna in the Tropics, set in Ybor City. The musical Ordinary Days examines the small connections that can be made in New York City.

Here are the full lineups:

Jobsite Theater

Shimberg Playhouse at the David A. Straz Jr. Center for the Performing Arts, 1010 N MacInnes Place, Tampa. (813) 229-7827.

Meteor Shower (Sept. 6-29): Steve Martin’s absurdist comedy follows the unexpected happening between two couples having dinner during a meteor shower.

The Thanksgiving Play (Oct. 25-Nov. 17): A group of “woke” teachers attempt to throw a pageant that can honor both the holiday and Native American Heritage Month in this satire.

A Midsummer Night’s Dream (Jan. 17-Feb. 9: Shakespeare’s beloved comedy gets a cool original score by the Florida Bjorkestra’s Jeremy Douglass along with aerial and circus elements.

Doubt: A Parable (March 13-April 5): The Pulitzer Prize and Tony Award-winning play is set in a parochial school in 1964 where a nun is suspicious of a priest’s relationships with a student.

The Resistible Rise of Arturo UI (May 15-June 7, 2020): Written while in exile in 1941, Bertolt Brecht re-imagines Hitler’s rise as a 1930s gangster’s takeover of Chicago’s green grocery trade.

Animals Out of Paper (July 17-Aug. 9): A depressed, famous origami artist’s world turns around when a fan introduces her to a teen prodigy.

Stageworks Theatre

1120 E Kennedy Blvd. (813) 374-2416.

Wait Until Dark (Sept. 27-Oct. 13): A blind woman inadvertently gets caught up in a cat and mouse game laden with murder and secret identities.

Ordinary Days (Nov. 1-17): A musical celebrating the big impact of a small encounter in a massive city.

Morningside (Feb. 7-23): The limits of family and friendships are tested when nine Altanta women hiding secrets start getting loose at a baby shower.

12 Angry Men (March 20-April 5): Tensions run high in this courtroom drama as a lone juror argues the innocence of a teenager accused of murder.

Anna in the Tropics (May 1-17, 2020): The 2003 Pulitzer Prize-winning play is set in the cigar factories of Ybor City, where a lector’s reading of Tolstoy’s Anna Karenina sparks love, longing and betrayal among the workers.

25th Annual Putnam County Spelling Bee (June 5-21, 2020): The high stakes world of middle school spelling competitions is exposed in this musical comedy.

“Jobsite Theater and Stageworks Theatre announce their 2019-20 seasons”Tampa Bay Times (subscription required)

Scooters in Downtown Delayed Amid Safety Concerns

Tampa City Council members were expected to approve operating agreements with four e-scooter vendors to start rolling their product, but instead, the city is delaying the process.

City council members approved a motion to move discussion and approval on the operating agreements from the April 4 meeting to April 18. The program was expected to start by April 1.

The four vendors selected for the program are:

  • Skinny Labs Inc., known as Spin
  • Social Bicycles LLC, known as JUMP
  • Bird Rides Inc.
  • Neutron Holdings Inc., known as Lime

Several council members discussed safety concerns for the program.

“Just acknowledge when you have scooters and walkers on the same sidewalk and street and the state doesn’t allow them on the street, there’s a problem,” councilman Charlie Miranda said.

The legislature is working on that and hopefully will solve that problem before the end of the session, councilman Mike Suarez responded.

“I agree with you, it is a dangerous situation to have motorized vehicles on the sidewalks and they should allow them onto bike paths or onto the street and until they do that, it’s going to be a tough thing,” Suarez said, who made the motion to move the scooter contract items to a later date for approval.

However, the legislative session does not end until May.

Councilman and former mayoral candidate Harry Cohen also voiced his opinion, saying everyone should scrutinize the program closely.

There was another motion made by councilman Frank Reddick for Jean Duncan, transportation and stormwater services department director, to give the council an update on complaints from law enforcement pertaining to e-scooters.

“There’s been injuries, abuse where people are leaving things out in the open. People are abusing them by riding in places they are not authorized to ride,” Reddick said, stating how the city needs to have preventive measures ready.

Duncan is expected to present the update during the April 18 meeting.

“Tampa council concerns about e-scooter safety delay program rollout”Tampa Bay Business Journal (subscription required)

Downtown Calendar

Your Downtown Calendar

The following is just a sample of upcoming events in Downtown Tampa.  Visit the Downtown Tampa Events Calendar for a more comprehensive list.

Heights Night Market

Wednesday, April 10, begins 6pm
Armature Works
A monthly evening market taking place on 7th Ave in front of Armature Works, feature a rotating cast of artisanal creators, makers, and artists selling handmade goods, jewelry, art, wood-work, gifts and so much more. Heights Night Market is free to attend, family-friendly, and features live music at each event. For more information, go to Heights Night Market.

23rd Annual Downtown Development Forum

Friday, April 12, begins 7:30am
Armature Works
This half-day event focuses on the exploration of innovative ideas in urban development and serves as a catalyst for discussion and problem solving for major urban issues. Each year, hundreds of downtown stakeholders, urban planners, developers, real estate professionals, property owners, public officials, non-profit organizations, arts and entertainment professionals, and those interested in improving downtown attend this informative and exciting event.. For more information, go to 23rd Annual Downtown Development Forum.


Gasparilla Concours d’Elegance

Saturday, April 13, begins 9:30am
Curtis Hixon Waterfront Park
Historians, car collectors, and automobile enthusiasts are welcome at this car-centric event! Only the most beautiful, historically important, most rare vehicles will be invited to participate. There will be plenty of entertainment and food, and the proceeds will benefit Shriners Hospital for Children. For more info, go to Gasparilla Concours d’Elegance.

Taking the Stage at the Straz Center

Open Rehearsal – La Boheme – Tuesday, April 9, to Thursday, April 18
Jeremy Douglass: Broadway Pre-Show – Tuesday, April 9, begins 7pm
Dear Evan Hansen –  Tuesday, April 9 to Sunday, April 14
Spamilton: An American Parody – Tuesday, April 9 to Sunday, May 12
Last Out – Elegy of a Green Beret – Thursday, April 11 to Sunday, April 14
Live & Local – Danielle Mohr – Friday, April 12, 6pm to 9pm
The Florida Orchestra – Brahms’ Symphony No. 1 – Friday, April 12, begins 8pm
Live & Local – Taylor Reed – Saturday, April 13, 6pm to 9pm

On the Marquee at Tampa Theatre

Preview Screening: Les Misérables (2019) – Monday, April 8, 7pm to 8pm
An Evening with Rick Bragg – Tuesday, April 9, begins 7:30pm
Design Film at Tampa Theatre: Objectified – Wednesday, April 10, begins 7:30pm
Debate Night: Tampa Mayor – Thursday, April 11, begins 6:15pm
The Chaperone (2019) – Friday, April 12 to Thursday, April 18
The LEGO Movie (2014) – Saturday, April 14, 3pm to 4:45pm

This Week at Amalie Arena

KISS – End of the Road World Tour – Thursday, April 11, begins 7:30pm
2CELLOS- Let There Be Cello – Saturday, April 13, begins 8pm
98ROCKFEST 2019 – Sunday, April 14, begins 5pm

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