DOWNTOWN TAMPA Kelsy Long
Director of Marketing and Communications
Kelsy Long serves as the Tampa Downtown Partnership’s Director of Marketing and Communications. Kelsy is responsible for overseeing the organization’s marketing, communications, public relations, brand and social media programs. In this role, she develops and implements strategic marketing and communication plans and manages the budget for the Special Service District, including initiating and administering applicable contracts.
Previously, Kelsy served as Franklin Street’s Director of Public Relations and Marketing, managing and developing all integrated marketing communication initiatives. She was responsible for the integrity and consistency of the Franklin Street brand across all divisions and offices throughout the Southeast. Skilled in PR, Kelsy also lead all media relations efforts, securing leadership speaking opportunities, and strategically placing editorial coverage with some of the most respected journalists throughout the industry and the region. Aside from her primary responsibilities, she also led the company’s Marketing Committee handling the reporting and business planning for the entire department.
Kelsy began her career as a Marketing Coordinator for a not-for-profit educational institute headquartered in Annapolis, Md. where she was responsible for marketing and press activities. During her three-year tenure, Kelsy handled the design of marketing collateral and ad concepts, wrote and managed the company eNewsletter, executed tradeshow tactics, and worked with sales and marketing teams to ensure the efficient generation and maintenance of high-quality clients.
Through her hard work and dedication, Kelsy was recognized as Franklin Street’s 2014 Corporate Employee of the year. She also serves as a member of the International Council of Shopping Centers (ICSC), a Young Leader for the Tampa Bay Urban Land Institute (ULI), a founder of Femfessionals, a member of Public Relations Society of America (PRSA), and a member of the 2015 class for Tampa Connection, a professional organization focused on developing community leaders through exposure to non-profit agencies throughout Tampa Bay. Kelsy graduated Magna cum laude from East Carolina University with a Bachelor of Art in Communication.
My Favorite Thing to Do in Downtown
One of my ultimate favorite things to do in Downtown is to spend the day enjoying our waterfront. I love sitting out on the lawn at Ulele on Saturday mornings to watch people along the Riverwalk and helping myself to their grilled chicken and corn salad with jalapeno-lime dressing. Afterwards I’ll rent a Coast bike from the bike racks out front and go for a ride along the Riverwalk. I suggest stopping off at the Sail Pavillion for more great people watching! Be sure to treat yourself to a can of the Rose.